Ampla Technologies, a startup that provides financing to small-to-medium sized consumer-facing businesses, announced today it has raised $40 million in a Series A round of funding co-led by VMG Partners and Forerunner Ventures.

Existing backer Core Innovation Capital also put money in the round. Shortly before and separately from the equity investment, Ampla has also secured $250 million in a debt facility so that it can continue financing brands. The capital infusions bring the New York-based startup’s total funding to $50 million in equity and $330 million in debt financing since its 2019 inception.

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