Multi-platinum artist Ariana Grande has launched her first-ever clean fragrance called ‘God Is A Woman’. The fragrance, created in partnership with Luxe Brands and launching exclusively with Ulta Beauty, both online and in store in the United States, is composed of 91 percent naturally derived clean ingredients, a first for the Ariana Grande Fragrance franchise, and is 100 percent vegan and cruelty free.

As part of the clean beauty debut, for the next two weeks, a contribution from every qualifying purchase of the fragrance will be donated to ocean clean up initiatives globally. Next, it will aim to make its packaging more sustainable. “God Is A Woman is a true representation of Ariana’s powerful message to her fans. The alluring fragrance and brand marks an evolution of the franchise into Clean Beauty,” said Noreen Dodge, chief marketing officer of Luxe Brands.

“The brand has always been cruelty free and uses the highest quality ingredients however, we are looking to transition our packaging across the entire line to more sustainable materials. Industry leaders across many categories are thoughtfully and intentionally taking these steps and you will continue to see exciting changes over time across the franchise.”