A new Marvel superhero-themed land is set to open at Disney California Adventure on Friday, just in time to take advantage of pent-up demand for big-thrill theme park rides, high-calorie snacks and pricey souvenirs.

The six-acre Avengers Campus was scheduled to open last July but was put on hold because of the COVID-19 pandemic. Its opening may alleviate the popularity imbalance of the Anaheim resort’s two theme parks, drawing visitors to Disney California Adventure and away from Disneyland.

The new land, built on an area of the park that previously held A Bug’s Land attractions and parts of Hollywood Land, features characters from the Marvel Entertainment empire, which Walt Disney Co. bought in 2009 for $4 billion. Disney has released a slew of Marvel movies since the purchase and now is leaning into the theme park perks of the deal. A similar Avengers Campus is being built at Disneyland Paris.

The land offers only one new ride, Web Slingers: A Spider-Man Adventure. It also features Guardians of the Galaxy Mission: Breakout, which was called Twilight Zone Tower of Terror before its superhero makeover in 2017.

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