Blue Shield of California yesterday announced an innovative community health-focused initiative that incorporates a high-tech, high-touch approach along with collaboration with community-based organizations to help improve support, care, and family-centered services for mothers, birthing people, and their babies.

The nonprofit health plan’s Maternal Child Health Equity initiative offers a comprehensive program to help address disproportionate mortality rates among mothers and children, especially in underserved communities. Services are available to expecting and new mothers in Fresno, Los Angeles, and Sacramento counties through physician referrals.

“At Blue Shield of California, we’re taking a holistic approach to improve the health outcomes for mothers and their babies,” said Susan Fleischman, M.D., chief medical officer at Blue Shield of California. “We believe this kind of effort is required to make health equity a reality for these moms and their newborns. This is part of Blue Shield’s vision for reimagining health as we seek to make the healthcare system that’s worthy of our family and friends and sustainably affordable for everyone.”