Bobbi Brown is a beauty industry legend. You probably know her as the mastermind behind her namesake brand, famous the world over for its inclusive shade ranges, long-wearing formulas and focus on natural, nude makeup. But last November, Bobbi started a shiny new venture. Born in the US, Jones Road makeup already has loyal fans in beauty editors and makeup influencers alike, but it just landed here in the UK.

As you can imagine, it was met with serious hype and has became one of the most Googled makeup brands this past month. The Jones Road tagline is simple: “clean no-makeup makeup” and boasts a capsule collection of fuss-free yet hardworking products from concealer and eyeshadow, through to mascara and lipstick. But Bobbi wants everyone to know that achieving flawless makeup isn’t just about great formulas — rather your technique.

Finding the right shade of concealer and foundation can be a minefield. Now that swatching and testers are back, it’s a little easier to shop in store rather than online, but trying out colours on the back of your hand or your wrist might end up throwing you off track. “There’s only one way,” said Bobbi. Simply take the shade and apply it to your forehead, then blend. “If you don’t see it there, it’s the right colour.