The cruise line launched its “All-Inclusive Photo Project” (AIPP) this week in an effort to help travel companies address the lack of diversity in marketing materials.

Celebrity Cruises is making waves in travel marketing by launching a platform filled with diverse media materials — with the help of famed photographer Annie Leibovitz.

The cruise line launched its “All-Inclusive Photo Project” (AIPP) this week in an effort to help travel companies address the lack of diversity in marketing materials. The new open-source online library includes images of a diverse collection of models enjoying a vacation at sea.

“During the pandemic, we were reflecting on Celebrity Cruises’ own marketing efforts, brand positioning, and how we wanted to come out of the pandemic as a much stronger brand,” Lisa Lutoff-Perlo, CEO of Celebrity Cruises, shared with Travel + Leisure. “We identified a need, and with it, an opportunity to do more in this regard, and, as we looked around at the travel landscape, we were inspired to encourage and support others in our industry to join this important journey with us.”

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