Announced today, East Carolina University (ECU) has selected Playfly Sports as its new, exclusive multimedia rights holder for the athletics department beginning in the summer of 2022 through the 2034 academic year. The strategic partnership will look to leverage Playfly’s multimedia rights expertise, in addition to the company’s expansive suite of marketing and media solutions, to elevate the ECU brand, fan experience, and student-athlete journey. The agreement was brokered in consultation with the Leona Marketing Group.

“We are excited about today’s announcement of Playfly Sports as our new multimedia rights partner,” ECU Athletics Director Jon Gilbert said. “During our discussions, it was apparent Christy Hedgpeth and her team are positioned to help our athletics department capitalize on and navigate through the quickly evolving landscape of collegiate athletics. This partnership will help ECU grow our revenue opportunities so we can invest more in our student-athletes.”

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