Endeavor stock rallied in its trading debut on Thursday, after the entertainment and sports events company raised $511.2 million in its initial public offering.

The debut for Endeavor Group (EDR), which is run by Hollywood mogul Ari Emanuel, comes after the company filed to go public in 2019 but withdrew the IPO shortly before it was set to start trading. The company, at the time, cited weak market demand.

the owner of the UFC fighting league and the talent agency WME — on Wednesday said it priced its IPO at $24. That price was at the high end of its expected range.

Endeavor stock rose 4.4% to 25.06 in the stock market today.

On Wednesday, the company said it was offering 21.3 million shares of its common stock. It will also offer up to 3.2 million extra shares of Endeavor stock that the underwriters have a 30-day option to buy. The offering is expected to close on May 3.

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