Harry Styles is a man of many talents. And while his CV would already read as quite impressive (from bakery to world’s biggest boy band, Grammy Award-winning solo artist and actor to boot), it seems he’s looking to add beauty brand owner to that lengthy list too.

In documents obtained by US Weekly, the “Watermelon Sugar” hitmaker has filed paperwork to begin the ‘wholesale of perfume and cosmetics’.

Just like the many celebrity beauty brands before him (Rihanna’s Fenty Beauty, Selena Gomez’s Rare), filing for trademarks is usually the very first whiff we get off an imminent launch and considering Harry Styles’ current style icon status, it’s a very savvy move indeed.

The name of the brand in question? All we know so far is that the filing is listed under ‘Styles Harry Edward’ and the company is named as ‘PLEASED AS HOLDINGS LIMITED.’

We’ll admit we’re a bit disappointed it’s not under ‘TPWK’ or ‘Cherry Beauty’ but that doesn’t mean we won’t get a nostalgic name down the line.

And though some may think Styles is inexperienced in the beauty arena, true fans won’t forget that he has been involved in a fragrance launch before. In fact, Styles released not one but FOUR perfumes with his former bandmates. One Direction’s scent portfolio includes: You & I, That Moment, Our Moment and Between Us. Not to mention the ad for ‘Our Moment’ is one of the best commercials of all time.

Combine this prior fragrance knowledge with the man’s flair for fantastic nail art and we don’t think the jump to beauty mogul would be too huge.