Despite their ongoing divorce, here’s how exes Kim Kardashian and Kanye West have reached out to each other to relaunch Kim’s ‘KKW’ beauty brand, which she is unveiling in August this year.
After officially ending her marriage with American rapper Kanye West, Kim is looking forward to revamping her cosmetics business with a little help from her ex.
The beauty mogul announced on July 6 that she will overhaul her KKW Beauty brand after shutting down the site, on August 1. She tweeted that she will be introducing “a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.”
A source close to Kim told E! News about the reason behind the relaunch, saying, “She was ready for something different and wants to come back totally fresh and new.”
Her announcement created a buzz on the internet and fans started speculating that the reality TV star would drop the rapper’s last initial from KKW Beauty. The source explained that her “full rebrand” has “been in the works” for some time. The redesign “is separate from her name and not related to that.”
Reportedly, the ‘Keeping Up With the Kardashians‘ star sought some advice from her estranged husband.