If you’re interested in starting an ecommerce business, Amazon’s Fulfillment by Amazon (FBA) business model is one of the most attractive options available, especially for those new to selling online.

The FBA model allows you to control what you sell — you find the manufacturer, coordinate the manufacturing or fulfillment and then send it to an Amazon fulfillment center. From that point on, they handle everything on the backend. You not only position your products in front of a massive audience, but Amazon handles all of the backend work — from customer service to order fulfillment, shipping and returns.

But before maximizing success with the FBA model, you need to find a winning product.

The best starting point is often found by looking at opportunities that align with your interests and passions. Not only will you have more insight into the different product possibilities, but building a business based around something you are interested in makes the entire journey more enjoyable.

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