A fantasy sports exchange founded by Irish betting veteran Paddy Power is bringing NFT-enabled live trading to rugby fans in a bid to expand globally.

American Sports Exchange (ASX Sports), just signed a deal with New Zealand digital media company RugbyPass to use its data to allow fans to participate in ASX’s virtual stock market for rugby games.

ASX Sports launched in May 2021 and took its exchange live on the Apple and Android app stores earlier this month. The exchange lets users buy and sell virtual shares in esports and fantasy players, reflecting their prices in real time based on player performance and fan demand. The virtual rugby games are set to begin on ASX’s exchange in early 2022 ahead of the Six Nations Rugby Championship, Power told TechCrunch in an interview.