There is no doubt that beauty brands are increasingly emphasizing natural ingredients and claiming labels such as “clean beauty,” “all-natural,” or “derived from nature.” Preference for natural ingredients is particularly strong among consumers who wish to avoid certain “undesirable” ingredients, such as sulfates, parabens or phthalates.
Consumer behavior may have shifted in recent years to favor natural ingredients in cosmetics, but are they actually better than those created in a lab by chemists?
The Environmental Imperative to Move Toward Natural Ingredients
Dr. Barbara Olioso, natural formulation consultant, speaker and writer, believes that natural ingredients are better. She contends that petrochemicals created by the cosmetics industry’s current linear model of production are a major contributor to global warming and pollution.