Kia Motors America is now past. From Tuesday, the Korean carmaker rechristened itself as Kia America, just like it has done in some other markets recently. The carmaker also showcased its new logo in the United States and offered a brand new electric car – the EV6 – for its US customers.

Kia EV6 electric SUV was unveiled by the carmaker last month. It is the first fully electric vehicle from the Korean carmaker globally. The bookings for the EV6 will begin next month in US. The EV6 is expected to hit the roads sometime early next year.

Kia’s name-change in US does not come as a surprise. It is something the carmaker has already done in the South Asian markets as well as India recently. It is part of the Korean auto giant’s global brand strategy that aims to focus on electric mobility to reduce carbon footprint.

Sean Yoon, president and CEO at Kia America, said, “This is an important and inspiring time in Kia’s history. On a global scale, our brand is sharpening its identity, and defining a sustainable, purposeful strategy within existing, new and to-be -developed vehicle segments as well as larger efforts we are now ready to pursue. Today’s announcement signals that Kia in the US is fully aligned with Kia Corporation’s global strategy and primed for continued success.”

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