Kylie Jenner is seemingly set to enter the baby market, with a new Instagram account appearing with the handle @KylieBaby.
The reality star turned business mogul uploaded a photo on her personal account of her daughter Stormi Webster in the bath, tagging the new Kylie Baby Instagram account in the image.
Jenner wrote in the caption, ‘’Bath time with @KylieBaby.” As of Thursday, the new account didn’t feature any pictures or further information.
But, the 23-year-old filed a patent to trademark Kylie Baby that gives a better picture of her likely plans for the brand. The patent application includes a wide range of product plans, from skin and hair-care products to baby carriers, strollers, and cribs, as well as baby vitamins and diapers, according to data from the United States Patent and Trademark Office’s website.
While the account has no posts or information, Jenner filed a trademark for Kylie Baby in May 2019, so a product launch is undoubtedly imminent. Jenner has experienced global success with her Kylie Cosmetics and Kylie Skin ranges, with new Coty CEO for her beauty business Andrew Stanleick being tasked with pushing the brand into new categories.