U.S. department store Macy’s has announced the appointment of Maly Bernstein as its new Chief Executive Officer, effective 13th September, 2021. Bernstein joins the company from her role as Vice President of E-Commerce at CVS Health. Prior to that position she was Vice President of Beauty & Personal Care with a multi-billion-dollar portfolio.

The executive will report to Tony Spring, Chairman and Chief Executive Officer of Bloomingdale’s, and will be based out of Bluemercury’s Bethesda, MD, headquarters. In her new role Bernstein will oversee the growth and strategy of all aspects of the Bluemercury brand, from its digital platform to stores. Bernstein has been lauded for her ability to connect with consumers through ‘breakthrough’ platforms.

Spring said, “I am excited to welcome Maly to the Macy’s, Inc. team. She has deep expertise in beauty, and we are confident that she is the right person to continue Bluemercury’s growth in the specialty space. “Maly’s ability to create connections with consumers through breakthrough platforms that integrate product, service and experience make her a great fit to lead this special and growing brand.