Macy’s Inc named on Wednesday Maly Bernstein as chief executive officer of its beauty and spa chain, Bluemercury. In this role, effective September 13, Bernstein will oversee the growth and strategy of all aspects of the Bluemercury brand including both digital and retail operations.

She joins the company from CVS Health where she was most recently vice president of e-commerce. Prior to that, she was vice president of beauty and personal care, where she led a diverse team of category managers, beauty experience & service program managers, beauty consultants and licensed cosmetologists. Prior to CVS, Bernstein worked in the retail and consumer practice at McKinsey & Co.

She will be based out of Bluemercury’s Bethesda, MD, headquarters, and will report to Tony Spring, chairman and chief executive officer of Bloomingdale’s. “I am excited to welcome Maly to the Macy’s, Inc. team. She has deep expertise in beauty, and we are confident that she is the right person to continue Bluemercury’s growth in the specialty space,” said Spring.