NoHo Partners Plc’s Board of Directors has approved the company’s strategy and financial targets for the strategy period 2022–2024.

The company’s vision is to be the leading restaurant company in Northern Europe. According to its values, the company focuses on entrepreneurship, quality, people, profitability and responsibility. The company will publish an ESG report on its operating principles on the basis of its values in 2022.

The financial targets for the strategy period 2022–2024:

The Group aims to achieve a turnover of approximately MEUR 400 and an EBIT margin of approximately 10 per cent during 2024.

At the same time, the aim of the company is for the ratio of net debt to operating cash flow, adjusted for IFRS 16 lease liability, to be under 3.

The objective of the company is to pay dividends during the strategy period.

The Group’s updated strategy focuses on:


Profitable growth in the Norwegian restaurant market through acquisitions

Scaling up the Friends & Brgrs chain to a national level

Large and profitable urban projects


Continuation of the cost-saving programme

Operational efficiency improvement

Portfolio development

Implementation of the development programmes in Denmark