Peak Energy & Nutrition, which offers meal replacement shakes and “energizing” teas, recently opened in Roanoke.

The owners of the business say their shakes are much healthier than the decadent descriptions — strawberry cheesecake, lemon pound cake and Snickers, for example — might imply.

Peak Energy & Nutrition uses Herbalife products in its drinks, said Mia Simpson, who owns the business along with Brian Simpson and Jairus Montgomery. Herbalife is a direct sales company that offers nutritional supplements.

While the owners of the shop are independent distributors for Herbalife, Mia Simpson said their goal is to promote health, rather than recruit other distributors.