Not long ago, an organization’s political contributions rarely created a stir. Now that consumers are more deeply engaged with brands on different levels, corporate politics and policies face unprecedented scrutiny.

I recently asked Paul Washington, executive director of The Conference Board ESG (Environmental, Social and Governance) Center, what this means for marketers.

Paul Talbot: As companies face what the Conference Board refers to as ‘ever-greater scrutiny of their political activities, what should be on the minds of CMOs and marketing leaders?

To Know More…