After ravaging New York City’s yellow cab industry, Uber is now taking steps to embrace it.
The company will now list New York City yellow cabs on its app, a partnership Uber described as the latest step in a global effort to work with the taxi industry to unlock new markets.
It already has similar arrangements in place in countries such as Spain, Germany, Austria and Turkey.
Uber has been facing a driver shortage as it emerges from the pandemic.
The deal will add about 14,000 taxi drivers licensed in New York City – one of its most important markets – to Uber’s platform.
Guy Peterson, director of business development for Uber, called it a “win for drivers”.
The number of rides in yellow taxis in New York has plunged since Uber launched in the city in 2011, as people opted for the ease of online booking. The collapse helped to push nearly a thousand drivers to file for bankruptcy in recent years.