Exclusively launching at Sephora Hong Kong on 15 July 2021, Selena Gomez’s coveted beauty line, Rare Beauty, will be available to shop at Sephora Hong Kong ifc mall flagship store, Windsor House store, K11 Art Mall store and online at Sephora.hk. The complete collection includes 14 makeup categories and 133 products in a wide variety of shades suited to all skin tones.

Rare Beauty’s unique formulas have been crafted to “create breathable and airy makeup that goes on easily, has adjustable coverage and a fresh finish, without hiding what makes people unique.” Designed to encourage self expression, Selena has been involved in every step of product development in an effort to combat unrealistic beauty expectations set by society that are impossible to achieve.

From Rare Beauty’s Perfect Strokes Matte Liquid Liner, inspired by a calligrapher and comprising of more than 1000 individual hairs, to the Liquid Touch Weightless Foundation & Liquid Touch Brightening Concealer, which are each available in 32 shades, here’s what we’re adding to cart come launch day.